Your homepage will be the first thing that Google & the other search engines (Yahoo! & Bing) will list in their SERPs (search engine result pages).

You will see that the listing comprised of a “Title” and a “Description” – we need to set these in a special part of the administration of your website CMS (content management system).

 

This is your opportunity to do three things;

 

1.     Grab Attention! – People see lots of text on the page, you need to stand out.

2.     Show people that you have the solution that the person is looking for, because people normally use search engines to find solutions to a need or problem they have.

3.     Encourage them to visit your website or get in touch with you, called a “CTA” (call to action) tell them what action to take next.

 

Homepage Title

 

If you want your title to display completely you should stay within 50 to 60 characters (including spaces), you can use a longer title which the search engine will record but the display will be shortened as you will see from the above example.

 

Homepage Description

 

Descriptions can be any length, but search engines generally shorten them to 160 characters. If you want to make a clear statement about your website it is best to use this number of characters as a maximum.

 

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